Donald Trump Launches Limited-Edition ‘Bitcoin Sneakers,’ Quickly Selling Out

Donald Trump at the 2024 Bitcoin Conference in Nashville, Tenn., on Saturday (Alex Brandon / AP)


A website linked to former U.S. President Donald Trump has unveiled a new line of limited-edition sneakers themed around Bitcoin (BTC), further showcasing his support for the cryptocurrency. The collection, sold through Trump Sneakers—a site owned by CIC Ventures LLC—features high-top and low-top sneakers in striking bright orange and classic black, with prices ranging from $299 to $500.

The most sought-after item in the collection, a pair of high-top, bright orange sneakers emblazoned with a prominent Bitcoin symbol, was listed for $499. Only 1,000 pairs of these exclusive sneakers were made available, and they quickly sold out. Described as a celebration of “the future of finance and the leadership of President Trump,” these shoes cater to both crypto enthusiasts and Trump supporters. Following the sell-out, some of these pre-order pairs have already appeared on eBay, with prices soaring up to $2,500.

In addition to the high-tops, the collection includes another 1,000 pairs of low-top sneakers in both bright orange and black, each priced at $299. The choice of orange highlights the color’s association with Bitcoin, the world’s largest cryptocurrency by market capitalization.

The launch of these sneakers coincides with Trump’s recent appearance at a Bitcoin conference in Nashville, where he addressed over 3,000 attendees. During his speech, he reiterated his support for Bitcoin, promising to fire SEC head Gary Gensler and establish a strategic Bitcoin reserve if elected president. Trump also emphasized that he would be a “pro-Bitcoin” president, opposing the sale of the 213,239 BTC currently held in U.S. government wallets.

The Trump Sneakers website, clearly states that the merchandise is not affiliated with Trump’s political campaign, nor is it designed, sold, or manufactured by Trump or his associates. Nevertheless, the sneakers have quickly become a collector’s item, appealing to both cryptocurrency enthusiasts and Trump’s political base.

This move into the world of crypto-themed merchandise reflects a growing trend of celebrities and public figures capitalizing on the popularity of digital assets and blockchain technology, bridging the gap between pop culture and financial innovation. As the cryptocurrency market continues to evolve, products like these sneakers serve as a symbol of the increasing mainstream acceptance and integration of digital currencies.

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